HP: Ink Cartridge Refills Can Mean Wasted Money

March 8th, 2010

Looks like even printer giant Hewlett Packard knows refilling old ink cartridges is not a solution to saving money on ink. In a recent article on its web site HP wrote: “At first glance, printer ink refills look like a bargain. Sure, they cost less. They also may deliver less.”

What would really be great is if you could print using original ink at the cost of a bargain ink. Well, you can!

Using original ink has clear advantages over bargain ink — you print more pages per cartridge and you avoid cartridge problems.  However, original ink is twice as expensive (and some time even more) than bargain ink. HP states that using HP original ink you can get up to 65% more pages than with bargain ink.  Unfortunately, you’re not saving much if anything because HP original ink is more than 100% more expensive than bargain ink

But by using PretonSaver Home you can save at least 35% of your ink consumption. If you do the math, you will pay 250% more by simply continuing to buy HP ink versus using original ink with PretonSaver Home. And you do so without using bargain ink!

Doing the math you will find that now you can pay up to 250% (2.5 times) more for  HP original ink and yet the cost per printed page will be lower than the cost per page using bargain ink.

PretonSaver Home – where even original  ink is a bargain.

Ink Prices Going Up Again

March 4th, 2010

Sun Chemical, the world’s largest producer of printing inks and pigments, announced this week that it was raising the prices on ink because of increases in the costs of raw materials. In a press release, the company said:

For over 18 months, raw materials and energy cost volatility have significantly impacted the ink industry. Non-traditional factors recently began impacting the price of major feedstocks and raw materials, including: supply base consolidation and capacity curtailment, significant decline in refinery margins, and rationalized operating rates to diminish demand. The combination of these factors has led to elevated fixed costs on raw material goods.

Now more than ever it makes sense to try PretonSaver. Get your free download at www.halftheink.com.

Who Wouldn’t Want to Save Money on Ink?

March 1st, 2010

It’s not very often that a product literally pays for itself in a few short months, but PretonSaver does just that. Ink is expensive — there’s no question about it. At less than the cost of a typical ink replacement cartridge, PretonSaver can save you hundreds of dollars per year.

If you own a computer printer you know how frustrating it can be to shell out $50, $60, $75 or more for replacement cartridges. If downloading a simple software product can cut your ink use in half, why wouldn’t you give it a try? Did we mention it’s free to try?

Visit www.halftheink.com today and download your free trial. You’ll be amazed at the quality of your printed pages and you’ll love saving money on ink.

Typical Household Spending $200-$350 Per Year on Ink

February 22nd, 2010

The typical household spends anywhere from $200 to $350 per year on ink and toner, and the number is even higher for home-based businesses and small office users. Until now, saving ink meant a significant reduction in print quality as consumers were forced to trade quality for savings by using a printer’s “economy-mode,” replacing a print driver, or using any number of software products that promised savings but delivered mediocre quality.

PretonSaverTM uses patent-pending technology called Pixel Optimizer™ that incorporates mathematical algorithms to identify and delete wasteful pixels during printing. PretonSaverTM technology developed by Preton Ltd.  in 2005, is used by hundreds of thousands of enterprise users around the world; however, this is the first time Preton is offering a product for the home and home office market in North America.

Try it for yourself at www.halftheink.com.

HalfTheInk Announces Partnership with PrintCountry.com

February 17th, 2010

When it comes to conservation, most people know about recycling paper, plastics, glass and even batteries, cell phones and the oil from a car engine. Some are more green-conscious and use energy-saving light bulbs, hybrid cars, solar heating, captured rainwater or organic food. But not many think about the printer ink and toner cartridges from their home printer.

“Each year, it’s estimated that almost 350 million printer cartridges end up in landfills,” says Serhat Pala, president of PrintCountry.com. “Ninety percent of printer ink cartridges are thrown away, and that number is growing by ten percent a year. Most discarded cartridges still have ink in them that can seep into the ground, causing widespread soil damage. Obviously, this has an adverse effect on our environment.”

PrintCountry.com is announcing a partnership with HalfTheInk.com to help customers save both money and printer ink. It’s estimated that a typical household spends between $200 to $350 a year on printer ink and toner. Beginning today, selected PrintCountry website visitors will receive a free trail of PretonSaver™ Home printer ink saving software, which saves up to 70 percent on printer ink and toner usage.

“The software is not only very easy to use, it’s ‘green,’ which means it’s good for the environment,” says Pala. “Though it might mean our customers will buy less ink from us, we feel the long-term impact on the environment is important. I think our customers will appreciate that, too. They will certainly welcome the savings, which is why they shop with us in the first place. It’s our hope that other suppliers will recognize the need for greater environmental responsibility in our industry.”

Help Keep Ink Cartridges Out of Landfills

February 16th, 2010

Did you know that using PretonSaver helps save the environment? It’s true. When you save ink with PretonSaver, you use fewer cartridges, thus fewer cartridges need to be manufactured and therefore fewer will end up in landfills. One and a half billion ink cartridges and 350 million laser cartridges are dumped every year, a figure that increases by 12% every year.

Additionally, it takes nearly a gallon of fossil oil to produce one laser cartridge and 2.5 ounces of oil to manufacture one ink cartridge, not counting the energy required in the production process.

Saving ink makes environmental sense for a lot of reasons. That alone makes using PretonSaver a smart decision. Of course, you’ll save money too…which is not a bad reason either!

Which Costs More: Ink or Dom Perignon?

February 12th, 2010

Well it might seem obvious, but the fact is that printer ink is the most expensive liquid on the planet. For the price of one milliliter of black ink you can buy 20 milliliters of the world’s finest champagne.

The reason it’s so expensive is because we keep paying for it! Printer ink is a scam, just like buying blades to shave with. Company’s give away the razor because they know you’ll have to keep buying new blades. The same is true about ink. In fact, oftentimes it’s cheaper to buy a new printer than buy one color and one black ink cartridge. How is that possible?

Ink prices aren’t coming down any time soon, so that’s why software like PretonSaver Home is so important. PretonSaver flat out works and it’s not rocket science. The software simply eliminates overlap areas so you use less ink. Up to 70% less. That’s savings that adds up fast. So fast that the software pays for itself in a very short time — often in as little as a couple of months. After that, it’s pure savings.

You can download a free trial of PretonSaver Home at www.halftheink.com. What have you got to lose?

Preton Inks Distribution Deal With HalfTheInk.com

February 8th, 2010

Thought we would share the “official” announcement of our distribution deal with Preton since it came out in the news today…

Tel Aviv, Israel and Palo Alto, Calif.  [Feb. 8, 2010] – Preton Ltd., a leading provider of print management and toner optimization solutions, announced today that it has reached an agreement with HalfTheInk.com for the California company to become a premier distribution partner of PretonSaver Home™ ink and toner optimization software throughout North American, U.K., Australia and New Zealand.

PretonSaver, developed in 2005, offers savings of up to 70 percent on printing costs and reduces the environmental stress caused by printing by reducing the number of toner and ink cartridges thrown into landfills. Preton offers a variety of corporate solutions for its award-winning software including its successful PretonSaver Enterprise™ product which has been in use in hundreds of thousands of businesses around the world.

“PretonSaver has provided substantial cost and environmental savings at the enterprise level for years, and with this distribution agreement with HalfTheInk.com we’re confident the home and small office user will now also be able to reap the benefits of this innovative technology,” said Ori Eizenberg, Preton’s CEO.

HalfTheInk.com was founded in 2009 by former Hewlett Packard executive Avrami Tzur. The company has already begun to sell PretonSaver Home on its web site at www.halftheink.com and also offers a free trial so users can try the software before buying. Half The Ink offers flexible purchasing options including yearly, lifetime and household  licenses and all come with a 30-day money back guarantee.

PretonSaver uses patent-pending technology called Pixel Optimizer™ that incorporates mathematical algorithms to identify and delete wasteful pixels during printing. PretonSaver is easy to download, simple to install and easy to use. It runs in the background so users don’t need to remember to use it or change the way they print. The product even provides a small pop-up window that reports the actual cost of printed pages each time a user prints, allowing constant visibility and monitoring of savings levels.

“Ink costs are unreasonably high and for the average home and home office user this can be not only tough on the budget but frustrating as well,” said Tzur, CEO of HalfTheInk.com. “PretonSaver not only saves ink, but it does so without compromising quality.”

Ink is, and will forever be, very expensive

November 4th, 2009

Ever since I bought my first printer I felt that ink is just too expensive. To make things worse, the printer ran out of ink too soon. It felt like deja vu – didn’t I just spend $80 on ink?

Unfortunately, the situation has not improved. Over the last 5 years ink became even more expensive. Do not be confused by the ink manufactures marketing: ink cartridges costs went down but the amount of ink in each cartridge decreased even more. The result: the price per one ml of ink went up!

To understand why ink is so expensive we need to look at the financial reports of original ink manufactures. Let’s take HP for example. In 2008, 27% of HP revenues and 40% of HP operating margins came from HP Imaging and Printing Group (IPG). The majority of IPG revenue and all of IPG profit came from selling ink cartridges.  So, for HP to reduce the cost of ink by one percent would mean huge impacts on their revenue and profit. Hence, HP will maintain the current price, and even increase it to generate more cash.

Time for us to face the ink-onvenient truth: ink is expensive and will forever be.  The original ink manufactures will do all in their power to keep it expensive and will fight cheaper alternatives like compatible ink and refill (more about the fight in a future post).  We are in need of a new approach for reducing the cost of printing.

Luckily, five years ago a new approach was introduced: PretonSaver™, software that reduces the amount of ink used for printing.  Today, PretonSaver™ is used by hundreds of thousands of satisfied enterprise users all around the world. More than 2.5 Billion pages are printed every year using PretonSaver.

PretonSaver™ is now available for homes and for small businesses.  Using PretonSaver™ you can decrease your ink spending by up to 50%, increase cartridge yield by a factor of 2, and decrease the number of trips to the ink aisle. And, you still get excellent print quality.

Do you find it hard to believe? Just give it a try. Download a free trial and see for yourself. I am confident that you will see the value in no time.

While we can’t control the cost of ink and toner cartridges we can control the cost of printing. With PretonSaver, ink is way cheaper than it used to be …

Rick Broida, BNET Insight, reviewed PretonSaver Home

October 27th, 2009

” Spend a few bucks on PretonSaver Home now, save big on ink later. That’s the idea, anyway. And it works, though only with 32-bit versions of Windows”. Rick Broida,  BNET Insight

Read Rick’s review here:  Print Twice as Many Pages Per Ink Cartridge

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